iICT Alliance Partners participated in the courses which consist of fundamental subjects for the ICT sector. All courses were conducted by the instructors of the Izmir University of Economics, which is the first foundation university in Izmir and in the Aegean region of Turkey.
The second main course was about the Development of Marketing Function including the topics:
•Determining and satisfying the needs, wants, and aspirations of target markets of ICT sector.
•Importance of marketing, strategic positioning, and entrepreneurship as key factors in business survival and growth
•Increasing the ability to identify and operate in a particular market niche